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Sima Aktar
Jul 16, 2022
In Google Cloud Platform (GCP)
The development of the sharing economy has b2b email list exposed many problems in the process, and the same is true of shared bicycles - market expansion without being able to achieve full profitability by itself, eventually lead to the platform being unable to bear the burden, resulting in a "tragedy of the commons". In this article, the author summarizes the problem of the tragedy of the commons and his suggestions for the tragedy of the commons. Let's take a look. Inscription As long as the platform needs to provide shared objects, it is easy to face the tragedy of the commons, so these industries need to be vigilant. For example, shared bicycles, electric vehicles, cars, umbrellas, etc., But in the end it had to go bankrupt. The failure of b2b email list shared bikes has exposed many problems, especially the tragedy of the commons. The so-called tragedy of the commons is that shared bicycles blindly expand the market and adopt a short-term rental model of one-time payment when their own profitability is insufficient. Although users can have cars available anytime, anywhere, in such a business model, the user undertakes too little, the platform undertakes too much , and the user does not need to be responsible for their own behavior, resulting in increased costs such as the operation and maintenance of bicycles, And ultimately lead to Tragedy of the commons, platform profitability is weak. My suggestion is to first limit the market to campuses and other areas, and change it to a long-term rental model, starting with at least one semester, and let users bear the responsibility and appropriate costs that are basically equivalent to self-use bicycles . In this way, operation and maintenance costs can be effectively reduced, the tragedy of the commons can be avoided, and profits can be increased. The tragedy of the commons Let’s first take a look at the cost and profit of shared bicycles, the article “Where is the outlet of ofo and Mobike?
The Tragedy of the b2b email list Commons and Recommendations for Bike Sharing
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Sima Aktar
Jul 16, 2022
In Google Cloud Platform (GCP)
The establishment of a private domain email list requires the accumulation of a certain amount of user traffic. For the establishment of a private domain for offline stores, we first need to solve a problem: what types of users are there in the store? Which ones are suitable for importing into online private domains? Based on the current status of the tea brand's offline franchise stores, as well as offline field research, and after in-depth communication with store managers and shopping guides, we divide the traffic that can be imported into private domains into four main parts and corresponding strategies: In terms of execution actions, it is mainly aimed at email list two types of users (purchased/unpurchased), and the words are designed to invite users to add enterprises and micro-enterprises and enter the community. The promotion of product trial activities and the sharing of tea knowledge are used as guide bait, and the value of in-depth service after addition is emphasized. 2. Torrent traffic Seed traffic generally refers to old customers or repeat customers in the store. Usually, they have basic trust in store brands and products, or trust the character of store managers and shopping guides. It is relatively difficult for this part of users to import private domains. In terms of specific operations, we will reach users through regular forms such as circle of friends, 1v1 private chat and care, guide them into groups, and strengthen users' brand and product awareness. , provide more high value-added services, attract them to the store again or bring new users to the store. 3. Referral traffic Due to the social characteristics of offline stores, during the actual research process, we learned that the traffic of referrals and recommendations from old customers accounted for a very large proportion.
Exclusive actual combat email list review: the average community retention rate is 77%
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