The establishment of a private domain email list requires the accumulation of a certain amount of user traffic. For the establishment of a private domain for offline stores, we first need to solve a problem: what types of users are there in the store? Which ones are suitable for importing into online private domains? Based on the current status of the tea brand's offline franchise stores, as well as offline field research, and after in-depth communication with store managers and shopping guides, we divide the traffic that can be imported into private domains into four main parts and corresponding strategies:
In terms of ********* actions, it is mainly aimed at email list two types of users (purchased/unpurchased), and the words are designed to invite users to add enterprises and micro-enterprises and enter the community. The promotion of product trial activities and the sharing of tea knowledge are used as guide bait, and the value of in-depth service after addition is emphasized. 2. Torrent traffic Seed traffic generally refers to old customers or repeat customers in the store. Usually, they have basic trust in store brands and products, or trust the character of store managers and shopping guides.
It is relatively difficult for this part of users to import private domains. In terms of specific operations, we will reach users through regular forms such as circle of friends, 1v1 private chat and care, guide them into groups, and strengthen users' brand and product awareness. , provide more high value-added services, attract them to the store again or bring new users to the store. 3. Referral traffic Due to the social characteristics of offline stores, during the actual research process, we learned that the traffic of referrals and recommendations from old customers accounted for a very large proportion.